Company Logo research

Miramax Films

The logo for Miramax films is very simple and understated. The background is plain black, this portraying the idea that the films that they create are varied depending on the genre and the logo is not based around the films, and the films are infact based around the company.

The writing is in white, boldly contrasting to the black underneath, perhaps proposing the idea of the black and white surrounding the ideas of gender, class and ethnicity. This meaning that their company bases films to be aimed at the widest audience possibly and no member of the audience is ruled out of their films as they aim to please everyone.

The writing used is very clear and bold, this makes it stand out to the audience and also as soon as it appears on screen, people can read it immediately due to its bold lettering.

I like the possible ideas behind the Miramax films logo that they are aimed at all audiences, and that the colours are kept simple with no fancy pictures or writing, as I feel that this makes the audience focus fully on the film they are about to see and not get distracted by the un-needed over customised logo's.