Thursday 9 February 2012

Our Company Logo


H2B Productions

This is the logo for our production company. We chose to keep the general feel of our logo faily simple and non complex as we felt that this would allow the audience to fully focus on our film. The colours used are red and black which we felt not only fitted in well with the horror genre of our film but also they are both colours that can attract both male and female audiences and not just one gender in particular.

We chose to use white as the colour of the background as we felt this made the logo look fresh when it appears on the screen, as it almost widens your eyes due to the boldness of the gleaming colour and therefore will wake up the audience before the film begins.

The devil horns above the H and B also relate to the genre of our film and allow the audience to have a slight taster of what genre in particular we base our films around. But also, we like the idea of being able to change these devil horns if we were to create more films surrounding different genres, as this would then attract the audience as it would be fun to look at, and also as a way of connecting the genre to the film so that it is clear what genre of film it is.

I liked the idea that perhaps for a romantic/comedy film, the devil horns could be changed to two red love hearts positioned in the same place, as this would allow the same colour scheme to be kept in place but also for the logo to make more sense and become more interesting for the audience.

Overall, I am very pleased with the outcome of our company logo as I feel that, not only does it fit in well with the genre of our film but it is also personal to us as the letters used are the beginning letters of our first names. Which in a way, I feel is a way of connecting us to our audiences.

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